Innovatif

On July 1, 2019, the new Government of Slovenia web portal GOV.SI was launched. This marked the end of one of the key stages of the (ongoing) complete overhaul and optimization of Slovene government websites. In what was one of the most complex and extensive projects in Innovatif's history, we worked with government teams and other companies to bring over 100 websites under one umbrella. We gave the new GOV.SI a more manageable content structure and a thoroughly improved user experience, and provided all the technical solutions this required. We also trained around 500 editors to use the SilverStripe content management system.

Friderik, the friendly rat, has been living in the Ljubljana castle's dungeon for centuries and is the Castle's oldest inhabitant. He is also the new signature feature of the castle souvenir shop. We developed a comprehensive concept: Friderik's image and back story, the architectural elements of Ljubljana Castle's refreshed souvenir shop, as well as the visual product identity and communication for the new brand.

We designed the new website for Terme Krka to tell the story of the brand and its four destinations, and to serve as its sales channel and digital communication hub. Visitors can come to the right offer in three different ways: they can search by preferences, by destination, or go straight to booking. The user experience makes it quick and easy to obtain information and make a purchase.

In close collaboration with its team, we are taking care of the digital communication of Mercator, the largest retailer in Slovenia. Not exactly for all of the 70 years they have been around, but for about the last 10. The overall user experience is based on a market segmentation approach, technological innovations, relevance for the consumers, and topical subjects when it comes to content creation.

A long-standing partnership is a foundation for excellent results. Postojna Cave, one of the world's best-known tourism brands, has been our partner for almost a decade. We have been strategic and creative collaborators during key turning points that fueled the success and growth of Postojna Cave Park.

Our team has been in charge of the overall digital experience of NIVEA, NIVEA MEN and Labello users in Slovenia and Croatia for years. In close cooperation with the client, we create a wide range of content, strategically positioning it through digital channels. Positive user feedback keeps exceeding our expectations.

We worked closely with Kelih family in developing their new brand “Family Kelih and Friends”. Using the slogan Friends with nature, the new brand offers two ways to experience living close to nature: the rustic Alpine Homestead and the unique Garden Village Bled. The concept we developed for them includes the development of the new visual identity of the brand that was inspired by tradition, a communication platform, three websites, the packaging for homemade products, and many promotional materials.

The Slovak real estate development company Corwin is entering the Slovenian market with a new approach to the quality of living. We responded to their call for proposals for a visual identity of the new neighbourhood in Šiška, Ljubljana, and won them over with a clear idea and solutions. A minimalist logo with different story layers within, and a contemporary website are both based on a simple message that effectively communicates all the benefits of living in this new and unique neighbourhood in the city. We also created an advertising campaign rooted in a thoughtfully drafted communication strategy.

We can comfortably say that Ljubljana Tourism is one of our most loyal partners. We laid the foundation for this success story already back in 2005. In 2019, we were entrusted with a complete revamping of the portal, which now has a better user experience and a refreshed content. We are making sure that the Visit Ljubljana platform continues to grow, paving the road for many tourism marketing platforms in the region. And although the website has won multiple awards, the success is not entirely the result of our communication and technological skills. It has a lot to do with the city itself. But ... don't take our word for it, come and see for yourself.

We work with the Ford Slovenia team on systematizing the communication of the Ford brand in Slovenia and provide them with strategic marketing support. We work on a comprehensive range of communication activities, tactical sales campaigns, online media buying, and social media management.

The ancient Ljubljana Castle boasts a brand new and contemporary visual identity and website. Besides the new design, the website now offers a better user experience and fresh new content, customized for local and foreign visitors. While navigating the content, a special new helper will make the experience even more pleasant: friendly Friderik the Castle Rat will give visitors tips and advice on the castle throughout the website. And that's not all: we also developed the visual identity for their special bottling of castle wine, which includes bottle stickers and an apron.

For many years, we have been a strategic partner of Titus Group, the global leader in cabinet hardware. We are helping Titus' marketing team with a wide range of communication solutions. Our primary focus has been on setting up an efficient B2B digital communication platform that serves the Group's many international markets.

Alternator.science portal is an alternative to the current media and offers free access to quality content on a wide range of science topics to both the general public and the scientific community. The project stands out with its visual identity with clean design and carefully curated photography. The photographic content is important also for Alternator’s social media channels, which serve as parallel outlets to reach diverse audiences.

Since 2006, we have been in charge of developing the McDonald's Slovenia website, ensuring its consistency with the brand's global strategy. We have also developed a successful mobile app, McDonald's Slovenia, which has been downloaded more than 150,000 times.

With epk.ljubljana.si, we designed an outlet for the dynamic graphic design of the project. It demonstrates the cultural richness and diversity of the content offered by the city of Ljubljana and its artists. The website also gives the citizens the possibility to interact and motivates them to be actively involved in the project.

In close collaboration with the legendary Slovenian musician Vlado Kreslin, we designed and produced his new website, kreslin.com. Vlado hails from the region of Prekmurje, and his website saw the light of day in the year when we celebrate 100 years since it became part of Slovenia. In honour of this and as a recognition of the important inspiration that Prekmurje traditional music has been for Vlado, one of the language versions of the website is the distinct Prekmurje dialect. The visually appealing and informative website, available also in Slovene and English, at long last compiles the life and work of this giant of Slovene folk and rock music.

We have been involved in the creation of the Kočevsko destination brand since its very beginnings. A strategic insight helped us create the brand identity of  "Kočevsko – the Secret Forest of Slovenia" brand and its communication platform. The visual identity and all communication elements make up a recognizable destination brand based on wild, yet friendly nature.

Besides his famous wines, Marjan Simčič is also known for exceptional grappa and olive oil. For three of his products – grappa, 20-year-old grappa, and olive oil we designed the bottle labels and packaging that reflect the premium nature of these products. As part of the project we also refreshed the visual identity for the Marjan Simčič brand.

The refreshed brand image of Hidria, a leading automobile and manufacturing solutions provider in the world, is reflected also in its updated website, hidria.com. The fresh digital space tells stories of the Hidria brand, presents its products and services, and helps the company in employer branding.

The digital platform, developed a few years ago for the Adria Airways airline, has been very efficient, as it was planned on the basis of a thorough analysis of the industry's development and trends. An advanced website acts as a starting point that allows reaching the e-commerce goals.