Visit Ljubljana, a lively and vibrant capital

Visit Ljubljana posnetek spletne strani na računalniku

Ljubljana is becoming an increasingly popular destination for visitors from all over the world. The Visit Ljubljana website brings the spirit of Slovenia’s capital closer to visitors even before they get here, helping them with individual stages of their trip, from finding inspiration, researching and planning. In addition to general tourism-related content, it offers three separate pages for congress tourism and meetings, for travel organisers and tour operators, and for the media. The redesigned website features, among other things, a revamped visual appearance, an improved user experience, refreshed content, and a simplified editorial workflow.


Turizem Ljubljana





Public sector


Slogan Visit Ljubljana. Vibrant. Vivid. #visitljubljana
Visit Ljubljana posnetek spletne strani na mobitelu

All information at users’ fingertips

The aim of the website redesign was to improve the user experience, regardless of the device used to access the website, and to redesign the website’s visual appearance (UI) in line with the latest web design trends. We have upgraded the website content in a way that makes it more efficient in answering the question “Why choose Ljubljana?”. We have also simplified the site editing workflow, which is now based on modular themed website creation and use of tags.



Visit Ljubljana kolaž strani na mobilnih napravah

A website based on the latest trends

We have been working with the Ljubljana Tourism institute for 15 years and we are proud to say we have contributed our share to the development of Ljubljana as a tourist destination. The first step in this direction was to separate the institute from the City of Ljubljana and to create two different websites – one for the citizens of Ljubljana and another one for tourists. Since then, the website has undergone several redesigns, as part of which we have improved the user experience and various technical features. This website was one of the first responsive websites in Slovenia to follow the trends of modern web design with each update. 

Visit Ljubljana slika kavarne ob Ljubljanici

We've been partners for a very long time with Innovatif, often breaking new ground and testing the limits. I am very greatful that the team always shares a great deal of knowledge with us and enables us to maintain the high level and competitiveness in this very demanding environment.

Petra Stušek, CEO at Ljubljana Tourism and President Of The Board at European Cities Marketing ECM
Visit Ljubljana posnetek spletne strani na tabličnih računalnikih

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