A Strong Digital Presence to Support Titus’s Trade Fair Appearance

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In May 2023, after a four-year break, Interzum, the largest furniture industry trade fair in Europe, finally took place in-person. Titus attended the event with a striking and stand-out fair appearance. Innovatif supported this event, which was extremely important for our client, with an extensive two-stage digital promotion campaign, which was ran in five markets. The results exceeded expectations and impressed the client.




Communication campaign


Media buy



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Successful Digital Event Promotion

For Titus, Interzum 2023 had a special significance, as after the end of the pandemic, the entire industry’s business was finally returning to normal and the in-person event was an opportunity for a stand-out trade show appearance. Using a well-thought-out two-stage digital campaign on Google Ads and Meta, we ensured that the brand launch was already well underway before the trade show started. During the month leading up to the event, potential trade fair visitors were targeted with ads inviting them to attend the event. A second advertising stage followed after the event, focusing on promoting individual Titus’s products and solutions. The advertising strategy was designed and optimised based on the knowledge gained from planning promotions for various trade fairs in the past.

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Better-Than-Expected Results

The digital advertising campaign exceeded the advertising targets. The campaign was used on Meta and Google Ads, and ran in five markets (UK, Spain, Poland, Germany and the US). Over the course of the campaign, we saw 58% more ad impressions, a 124% larger reach and double the number of ad clicks compared to the targets. In total, the promotion reached 2.2 million potential customers.


  • icon promotion

    Promotion of Titus’s Interzum trade fair appearance

  • icon product

    Promotion of Titus’s products and solutions


  • 58%

    more ad impressions compared to the target

  • Double the number of ad clicks

    compared to the target

  • 124%

    larger reach compared to the target

  • 2.2 million

    potential customers reached (1.2 million more than the target)

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