Going further with Ford Slovenia
Together with the Ford Slovenia team, we systemized the communication of the Ford brand and provided support in marketing and implementation. The comprehensive spectrum of communication strategies include numerous activities: from tactical sales campaigns and launches of new vehicle models, to the creation of a visual image for new services, and the support for sales dealers at points of sale. At the same time, we also manage the appearance of the Ford brand in Slovenia.
Graphic and web design
Wide range of activities
Cooperation with Ford Slovenia included numerous marketing, advertising, and sales activities. We maintained online communication and attracted potential customers by defining the course of the online experience and thus improving it by providing faster access to key information about the benefits of various vehicle models. A system was set up to measure user behavior and satisfaction on their whole journey from noticing an ad, going for a test drive, and on through the purchase process and post-purchase activities.