Diggit’s New Visual Identity Created with the Future in Mind

The central theme of the event is making sure the conference participants learn about the inevitability of the coexistence of all things physical and digital through their own experience. Humans need to constantly adapt to the digital changes that have become part of our everyday lives. For this reason, the Diggit conference’s creative communication concept foregrounds humans in black and white portraits paired with colour interventions across human faces, which in a symbolic way suggests the inevitable and necessary coexistence with the digital.

The distinctive visual identity was a prominent feature not only of advertising, but also of the event itself. For the award winners, Innovatif designed busts with VR headsets, which wowed the winners and other participants. They were made using 3D printing, which formed the basis for the bust casts. The participants competed for busts in black or gold, which were awarded to the grand and gold winners.

Innovatif marked the Diggit 2023 conference with its wealth of knowledge and experience in a number of ways. Two members of our team – Tea Gobec and Špela Anzeljc Gačnik – participated as conference speakers. As part of their lecture titled “AI (Artificial Intelligence) vs. EI (Emotional Intelligence): Can Artificial Intelligence Read Between the Lines?”, they showed how successful AI is when it comes to the challenging field of adolescent counselling, which is provided by the experts that are part of the online counselling service Tosemjaz.net.

Innovatif also designed and executed the Diggit 2023 closing event, making sure ideas on how to coexist with the digital world as effectively as possible were exchanged in a relaxed atmosphere.