The playful world of Labello lip care
The popular Labello lip balm is known for its playful and youthful communication. We have been successfully navigating this through various digital channels for years. In line with our global strategy, we skilfully place the messages of the Labello brand, one of Beiersdorf's brands, both on the NIVEA website and on our own social media channels. On the Slovenian and Croatian markets. Communication is a thoughtful combination of product content, interactive posts and sweepstakes that inform, engage and entertain users. The campaign for the cute Labellino product line was the same.
Health and Beauty
Discover your Labellino!
At the launch of the new Labellino lip balms, we involved users in a fun online quiz, which we supported by communication on social networks, and rewarded the participants with a unique backpack, which we created especially for the occasion.