Terme Krka website
The new Terme Krka website presents the stories of four different destinations and has two primary functions – it is a sales channel and a digital communication hub. The concept is based on making it easier for users to reach everything the destinations have to offer through three different search scenarios – depending on their interests, destination or wish to make an immediate booking. With a focus on raising awareness of the importance of building a relationship with users and the brand, the sales-related content is paired with all sorts of other interesting information. A user-friendly experience provides users with a quick access to information and the option for a hassle-free purchase.
Sales content paired with useful information
The primary users of Terme Krka's website are those interested in the following five experiences and services: wellness holidays, active holidays, family holidays, weight loss and detox programmes, as well as health care seekers. We provided all the target groups with a user-friendly experience in the sales-related part of the website, as well as a strong content platform that offers all sort of interesting information.
Keeping Track of and Improving the User Experience
The website is upgraded and updated with new content and functionality features on a regular basis. The highlighted health-related content has been supplemented with a large website section dedicated to wellness, which is visually separately from the rest using colours. Package deals, including current prices and the ‘Book Now’ option, are presented in a clear and user-friendly way. It is also very easy for the website visitors to select and purchase gift vouchers for available services or in any amount they like. In addition, the website features pop-ups, which are an effective way of informing users about marketing activities. As there is always something going on at Terme Krka, a wide range of interesting content created by employees and guests is found in one place, in the website section called ‘Inspiration’.