Welcome behind bars
The Celica hostel on Metelkova street in Ljubljana is an iconic building with an unusual history. Today, the former prison is a hostel with an artistic soul where guests sleep behind the prison cell bars. The building’s history is evident even on its website, where a customer is guided through five experiences or, better said, five reasons to book a stay. Its visual appearance is based on the current overall appearance of the hostel and it chiefly addresses its visitors with the featured photographs. The website addresses Slovene and foreign visitors with texts and highlights aimed specifically at them. The key aim of this website is to guide visitors to book a stay, which is why the call to action “Book now” is present throughout the user’s journey.