Vlado Kreslin, the gentleman with a black guitar
In 2019, the year that marked the 100th anniversary of the annexation of Prekmurje – Slovenia's northeasternmost region – to the then Kingdom of Serbs, Croats and Slovenes, we designed and built a new website for the legendary Prekmurje-born musician Vlado Kreslin. In the Prekmurian dialect, of all things! The visually appealing website with a host of interesting contents, which is also available in Slovenian and English, presents the life and work of the famed Slovenian folk and rock musician in a transparent and clear way. The website was shortlisted for the 2020 Slovene Advertising Festival (SOF) award.
Culture and Art
The website in Prekmurian
The website redesign coincided with the year that marked the 100th anniversary of the annexation of Prekmurje to the then Kingdom of Serbs, Croats and Slovenes. Kreslin is an outstanding ambassador of the Prekmurje region, so the choice of the website's primary language, i.e. Prekmurian, was a means of showing respect for the region and its language. The Prekmurian lyrics were translated by Vlado Kreslin himself, and he tackled this task in much the same way as he approaches creating music – by putting his heart and soul into it. For all the website visitors who do not speak Prekmurian, the website is also available in Slovenian and English.
A comprehensive presentation of Kreslin's work
Our first challenge was how to organise, archive and present the artist's incredibly rich opus, which includes numerous albums, concert recordings and books, in a user-friendly way. Working closely with the artist himself, we created a digital presentation that guides website visitors through the life and work of this famed Slovenian folk and rock musician in a transparent and clear way. Visiting the website feels like entering his ‘musical living room’, where his music, lyrics and images evoke pleasant familiar feelings in his fans, and present the genuine him to those who have yet to get to know him and his music.
Contemporary solutions for timeless music
The website design followed modern trends with an added ‘retro’ touch, which goes back to Vlado Kreslin's musical beginnings in terms of visual features. The website is based on the latest technologies and features a modern online store – there are only a few short steps from admiring the artist's work to the best purchase you've made all year.