Heksagon – Corporate Visual Identity and Website Redesign

The central element of the visual identity redesign is the hexagon—a geometric shape reimagined into a modern and distinctive visual language that reflects the company’s technology-driven focus. The hexagon is not merely a graphic element, but a symbol of stability, connectivity, and digital innovation, clearly differentiating the company from its competitors while enabling flexible adaptation and application across a wide range of communication materials.

We developed a fresh color palette that stands out in the market with a bold purple tone, along with typography that combines professionalism and readability with a modern, digital character. Every element—from the logo to business cards, letterheads, and digital signatures—is distinctive, consistent, and ready for use across all channels, both digital and traditional. The thoughtfully designed visual identity is built to remain fresh and relevant for years to come.

The website redesign is based on an in-depth analysis of the needs of B2B users, the market, and the company’s portfolio. The new platform is conceived as an interactive experience, where animations, smooth transitions, and subtle visual effects guide visitors through an intuitive exploration of products and services. Information is clearly structured and presented using modern typography and a color palette that supports the brand’s renewed narrative. As a result, the website has become a dynamic and effective digital tool, optimized for seamless display across all devices.

In its refreshed identity, Heksagon stands out as a modern, visually strong, and technologically advanced brand. The geometric shape, expressed in various iterations, is no longer merely a motif naturally associated with the name, but has become the company’s distinctive and effective visual signature.