20 Years of the SPOT Portal – A Special Visual Identity Marking an Important Milestone

The central element of the anniversary identity is a special commemorative logo, which became the foundation of the visual narrative. Through it, we upgraded the communication while maintaining the recognizability of the existing SPOT identity, adding a fresh, design-driven, and message-oriented anniversary expression.

The number 20 was creatively incorporated into the existing mark – the “2” stylistically intertwines with the “O,” together forming a distinctive anniversary symbol. It appears in two color variations: the characteristic monochromatic blue and the celebratory multicolor, and can function as either an independent or supporting visual element.

The logo was further enhanced with messages that emphasizes the SPOT portal’s core values – progress, development, digitalization, and connection. We also designed a short animation that adds a modern, dynamic character to the visual identity and serves as the central element of communication across digital channels.

The SPOT Portal’s anniversary was marked not only by a new visual identity but also by a range of communication and promotional materials that gave the celebration a cohesive character. We created a special landing page and developed various digital assets. The highlight of the celebration was a ceremonial event at Brdo pri Kranju, for which we designed participant gifts and numerous supporting elements. The gift concept was conceptually linked to variations of the word “point,” playfully referencing the SPOT Portal’s identity.

To provide a more engaging presentation of the portal’s story and development, we also produced a video that introduced visitors to its key milestones and achievements – from its beginnings to the present day.