The Poli Time Machine
To mark the 50th birthday of the Poli chicken sausage, the company Perutnina Ptuj wanted to present Poli’s eventful and colourful life. To give an insight into the history of this ever-youthful and slightly mad brand, Innovatif created a real, totally unique time machine. This remarkable invention offers an unforgettable VR experience that takes users straight back to 1974, from where they can discover the extraordinary past of the legendary Poli.
Client
Perutnina Ptuj
Project partners
Art Rebel 9, RSN Media
Services
Communication campaign
Categories
Food and Beverage
Happy Birthday, Poli!
During the fifty years of the Poli brand, this ever-popular chicken sausage has experienced a lot. It has expanded its Poli family with new products, entertained consumers with unforgettable creative ads and conquered foreign markets. All sorts of things have happened. During this anniversary year, we wanted to present Poli’s most important milestones to a wider audience. The biggest challenge was how to make looking back in time interesting and far from boring.
The Greatest Poli Invention
What’s the easiest way to travel back to the year 1975, when Poli was created? With a time machine, of course. We have designed a proper, totally unique machine that instantly transports users backwards in time. We worked on our time machine idea together with experts in innovative product development and VR animation. To make it faster and easier to go back in time, we added some very special elements from the production machines that are used to make Poli.
Time Travel to the Year 1974
The Poli Time Machine is an impressive invention activated simply by sitting on it and putting on a VR headset. At the touch of a button, the time machine users are transported to 1974, where they end up in an apartment typical of that time. By walking around the room and activating the content sets, the users travel around a map showing Poli’s global conquests, stopping at the most important milestones, watching some iconic TV ads and sale growths over the years, before taking a peek into the fridge where all the Poli goodies are kept.
A Special Experience
The Poli Time Machine was first presented at a Perutnina Ptuj press conference, where it was confirmed that there is a huge interest in backward time travel. The invention has become a veritable sensation; time travellers queue up for a unique experience wherever the time machine shows up. To make sure that those who will not get to experience the time machine in person can get a glimpse into Poli’s past, we have put the Poli living room experience on the website. Users can now explore Poli’s history online by clicking through the rooms.
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