Come to Radlje. It is truly beautiful.

The project involved a complete redesign of the Radlje ob Dravi destination brand, which now presents itself with a strong and modern visual identity. The inspiration for the colors and graphic elements comes from nature – the orchards, forests, the Drava River, and the sun. The main visual motif is that of paths, leading visitors in different directions – through forests, among cultural stories, on cycling adventures, or simply toward peace. The visual identity also includes the image of Radlje Manor, where a new tourist product will come to life: a forest-themed museum, designed to be modern and experiential. The story of the manor and museum is integrated into the destination as its core, but is also strong and independent enough to stand on its own.

The communication strategy is based on sincerity and simplicity. The focus is not on selling, but on a friendly invitation – as if someone were inviting you to their home: Come to Radlje. It is truly beautiful. This tone of voice is extended in various directions: Come to the forest. Come cycle. Come swim. The same approach is used in communication for Radlje Manor: Come to the forest museum. Come to Radlje Manor. All messages are modular, adaptable, and open enough to appeal to a wide range of target groups – from families to explorers, from school groups to companies.

A key part of the rebranding is a new, visually appealing and user-friendly destination website. This platform combines information about the town, local offerings, and events, and also serves as the central communication hub for both the destination and Radlje Manor. With a focus on storytelling, inviting visuals, and easy navigation, the website enhances the sense that Radlje is a place worth visiting – because it truly is beautiful.