Moving away from the technical tone of communication, which is prevalent with such contents, we came to an illustration of a girl in various life situations.

The figure Špelca is featured on all interactive materials: web site, installation CD and web advertisements.

A novelty in the clients offer is a “make it yourself” package, while one of our main challenges is how to make a manual for ADSL establishment for those technically unskilful. An animated depiction if how it works is published on the web page as well as on the CD, enclosed in the package.

Modri ADSL (Blue ADSL)

• www.modriadsl.si (web site)
• SiOL | Modri ADSL (TV advertisement)
• SiOL | Modri ADSL (installation CD with manual)
• SiOL | Modri ADSL (printed advertisement)
• SiOL | Modri ADSL (promotional materials)